Suits: Now HiringArt Direction / Concepts / Social
To promote the start of Suits 2 on UKTV’s Dave channel, we’ve created Suits 2: Now Hiring – a cool online interactive online game giving you the chance to see if you can get yourself hired. Filmed in on set in Toronto, Now Hiring is shot entirely from the point of view of the interviewee and features one of the shows main characters, Louis Litt (played by Rick Hoffman), asking the questions in his own inimitable fashion – complete with his trademark barbed comments and razor sharp quips.
To celebrate the number of years Hall & Woodhouse has been brewing, 235 bottles of the Collector’s Edition Ale was created. Our task was to raise awareness through social channels and build excitement within the community for Launch. When the product launched, we created a live Facebook header which was linked to the Badger Direct website, displaying the number of bottles left. We also gain earned media through a Facebook promotion.
Activision asked us to engage with fans, raise awareness of the launch, and increase the numbers of views achieved from the previous year. Using a bespoke Facebook tab and a specialised Call of Duty MW3 launch YouTube page, which allowed viewers from all over the world to participate, fans could watch a live stream of the launch event at London’s Old Billingsgate Market.
‘Old skool’ NES graphics meet ‘new skool’ Facebook tactics in a 8-bit retro Star Wars game. Created to promote the launch of Star Wars: The Force Unleashed II (and to coincide with the 25th Anniversary of the Nintendo Entertainment System). The game pitches Facebook friends against one another as Starkiller attempts to escape the evil grasp of Boba Fett.
Garmin wanted to launch their latest device, the Garmin GTU 10 with a social marketing campaign. The GTU 10 is a GPS enabled locator device for keeping the things people love safe and secure. The question is, who’s going to want one?
Ill Manors is a British crime drama film written and directed by Plan B. The film focuses on eight core characters, and their circles of violence, as they struggle to survive on the streets. Each story weaves into one another, painting an ultra-realistic gritty picture of the world which is on the brink of self-destruction.
In the name of comedy and to promote the new series of Red Dwarf X on Dave, we asked the fans to launch a curry and lager in to space for their curry starved hero Lister. Every time our software detected a tweet containing the hashtags #vindalunar and #RedDwarfX, a small amount of helium was released into the intergalactic blimp which, once inflated, revealed the airdate of Red Dwarf X before making its escape from the Earth (or not). My role was developing the concept, creating the space craft and safely retrieving the footage.
We wanted to create ads which would build intrigue around the new US series Perception on channel Watch. We took the main characteristics of Dr. Daniel Pierce (played by Eric McCormak) and brought them to life as social ads. Dr. Daniel Pierce is an eccentric neuroscientist who uses his unique outlook to help the federal government solve complex criminal cases. His one question: What is reality? Reality is a puzzle hidden in plain site, putting all those pieces together, that is Perception. This creative approach was also used for on air
Dynamo is a streetwise Bradford-born illusionist with some mind-blowing magic up his sleeve. Watch tasked us with creating a campaign that would engage with existing viewers of their Watch channel, as well as captivate a whole new audience and get them tuning in.